Who Sully is
and why
he builds
The unfiltered version. No investor narrative. No PR polish.
My name is Esdras Solomon Phoenix. Everyone calls me Sully. By day I drive buses across Greater Manchester. In every hour outside of that, I build products I genuinely believe the world needs.
I didn't study computer science. I don't have a startup background. I didn't come from a city with a tech scene or a family that knew what venture capital was. What I had was a problem I couldn't stop thinking about, a laptop, and the stubborn refusal to wait for someone more qualified.
"I kept seeing the same thing on every shift — people who were clearly unwell, running on empty, and had no real way to know what was happening inside their own body. Most health tech was built for someone else. I built Vitalis for them."
Vitalis started as a question: what if a shift worker could scan their own health in seconds, with nothing but a phone? No GP appointment. No wearable. No £300 smartwatch. That question became two years of building, testing, and rebuilding — on early mornings, late nights, and every rest day I had.
Let Me Look At You came from a different place. Grief. The realisation that the people we lose don't have to be completely gone — that technology could give families something they've never had before. Not a tribute page. A presence.
Sully'z World is my holding company — the roof over everything I create. Every product that comes out of it is held to the same standard: honest about what it is, built for the people who actually need it, and designed to matter beyond the day it launches.
If you can see the future clearly enough, you don't need permission to build it.